Most people think New Year resolutions are cliche - unrealistic fantasies that are fun to set but impossible to reach. I, for one, appreciate the sentiment behind them. My thought is that when you shift your mindset and think of resolutions as goals, the game changes. Yes, 2021 is already here, but it’s not too late to get on the right path for a more productive and profitable year. Let’s talk about three ways that goals enhance your business operation. And by goals, I mean the SMART ones
Goals provide clarity on what you need in your business
Need more exposure to attain more sales? Well, goal-setting will bring you closer to where you want to be. But, before you specify your goals, set aside a few hours of uninterrupted time to create a detailed list. In the first column of your new list, I want you to write down all the systems you have in place and what happens within those systems. These steps are considered your workflows.
In the second column, I want you to focus on the gaps. Review each system and its workflow and pinpoint every missing or inefficient process in your operation. From there, determine what you can eliminate, rework, or outsource. In the end, you should have an understanding of your back-end and front-end systems and clarity on WHAT goals to set. Here’s an example of a goal that you can create after reworking your lead-capture process:
My goal is to achieve more conversions.
This goal expresses a legitimate need, but there’s an opportunity to smarten it up. Keep reading to see how it evolves.
Goals provide specific targets for your business
Operating your business without goals is like a person driving to an unfamiliar place without directions. You know what happens. The person aimlessly roams around, wastes time, and empties the gas tank. Now, imagine if that same person had the guidance of a reliable app or a knowledgeable person. They would follow those directions to get to their destination. That’s how goals work in your business - they provide a specific target to get you where you need to be.
Remember that goal we made? Well, here’s how to transform it into a SMART one:
My goal is to convert 50% of prospects into paying clients every month.
If, for example, you have 40 consultations in one month, you will need to convert 20 of your prospects into paying clients. At this stage, your goal is now SMART: Specific, Measurable, Attainable, Relevant, and Time-based. And the workflow you created earlier will provide the necessary steps to make this goal a reality.
Goals help you celebrate your wins and measure your business growth
It’s always a good practice to pat yourself on the back, especially if you are on the right track. Remember when you started your fitness journey last year? What got you pumped up to keep pushing forward? Your progress, right! It’s a fact that results motivate people.
Now, refer back to the newly-created SMART goal. Even if you don’t meet it immediately, celebrate each month as you get closer. Positive reinforcement will give you the momentum to continue on an upward trajectory. The bottom line is when you set SMART goals in your business, you hold yourself accountable and get super clear on what you need to do to bring them to fruition.
Again, it’s not too late to set some goals for your business. If you need help with this critical component, I’m taking calls now! siness equipped to bring on a new hire? If it’s not there yet, let’s talk about how I can help you get it together!